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— Your Guide
Fallon Scott.
Find it. · Fix it. · Stay until it sticks.
Discipline
Fractional COO & Operations
Credentials
CPA · Lean Six Sigma
Based In
Atlanta, GA
Working
Worldwide · 2 clients at a time
Atlanta · Worldwide
— 02 / Why this lens is rare
Lots of operators. Not many with this stack.
You can hire each one of these lenses separately on Fiverr, Upwork, or LinkedIn. You almost never get all of them in one operator. The work I do isn't "process consulting" — it's risk-aware, finance-aware, audit-trained operations. That's the actual differentiator.
01 · THE AUDIT LENS
Big-four trained. KPMG.
I read your business the way an auditor reads a control environment — finding the gap between what's supposed to happen and what's actually happening. Most operators see workflows. I see controls. The same instinct that catches an FAA risk catches the role that's about to bottleneck.
02 · THE FINANCIAL LENS
CPA. Real one.
Most operations consultants don't read financials. I do. Margin, cash, OpEx, unit economics, contribution — every system I build gets measured against the P&L, not just the calendar. Which means the recommendations actually make money, not just save time.
03 · THE RISK & COMPLIANCE LENS
Enterprise Risk Management.
Three years inside Delta's first internal-audit function, where the cost of getting it wrong was an FAA fine. When I'm helping you implement AI, automate sales, or restructure ops, I'm assessing risk while we're at it — not just chasing efficiency. Where automation creates exposure. Where speed creates liability.
04 · SKIN IN THE GAME
Co-founder. Owner-operator.
I'm not theorizing about what an operator does — I run the seat at a company I co-founded and 11×'d. The advice you get from me is the same advice I'm giving myself in real time, on a P&L I personally own.
You can hire a Fiverr automator. You can hire a process consultant. You can hire an ex-operator. You almost never get all four lenses in one person — with the audit, finance, and risk training underneath them.
CHAPTER 01 · 2010–2015
I was trained to find what's broken.
I started at KPMG in 2010 as an external auditor — banking (Synovus Bank), Fortune 100 retail (The Home Depot), professional sports (Atlanta Braves), oil & gas. Two years of being placed in front of every kind of business. I learned to walk in cold, read the work papers, ask the questions, and find the place where the system was supposed to do the work but a human was doing it instead.
In 2012 I went in-house at Delta Air Lines — part of the founding team for their first-ever Internal Audit and Risk Management function. A billion-dollar company that had never had one. I ran multi-year engagements across 25 international airports, where the cost of getting it wrong was an FAA violation, a vendor lawsuit, or a fine measured in millions. We delivered a 17% reduction in fines and an 11% improvement in cargo load time.
It was the best training a future operator could ask for. But the frustrating part of audit was always the same: I could only diagnose. Find the gap, write the report, send it up the chain, walk away. The fix was somebody else's problem. Six months later I'd come back and — most of the time — nothing had changed.
CHAPTER 02 · 2015–2019
This is where the operator and the automator were born.
In 2015 I left corporate audit and stepped into sales and marketing leadership — scaling and training a 6,000-person distributed team across multiple countries. The audit lens came with me, but the work changed completely. I wasn't writing reports. I was building a sales and marketing org that grew faster than any human could manage by hand.
That's where the operator AND the automator showed up at the same time. I had to figure out how to onboard ten new people in a week without ten phone calls. So I built a YouTube channel. I built duplicatable onboarding sequences. I built nurture campaigns in ConvertKit and MailChimp. I learned Zapier because admin was eating my Saturdays. Other leaders in the company started asking me to train their teams on how I was running mine.
Around that same time I met Emmelie — my best friend now, who runs a marketing agency. She came in to automate parts of my business so I could spend my time on sales, training, and travel. The lesson she taught me has shaped every engagement I've run since: automation belongs to the admin layer. Free the human from the manual work, then let them do what only the human can do. That principle never left.
CHAPTER 03 · 2019–now
I built an agency. Then it became three.
In 2019 I started F28 Agency as a process optimization shop — take the audit lens, point it at founders, build them maps and SOPs they can actually use. 60+ process maps for 60+ clients across service businesses, agencies, e-commerce, professional services, weddings/events, and consulting firms. The same five gaps show up in almost every founder-led business, regardless of industry.
But clients kept asking me one question I didn't expect: "Who's on your team — can you find me people like that?" I'd built a vetted network of overseas talent (VAs, OBMs, designers, devs, project managers — mostly Philippines and offshore) almost as a side effect of running my own agency. So we spun up a recruiting arm.
Then Emmelie and I merged my agency with hers. Suddenly F28 was branding, marketing, process optimization, AND recruiting under one roof. A full-service operations partner for founder-led businesses. Today F28 Co. is a broader network of vetted experts across nine business pillars — if you need help outside of operations (branding, marketing, recruiting, dev, design), this is my trusted ecosystem. Operations is the pillar I personally lead.
CHAPTER 04 · 2022–now
Then I co-founded a company and 11×'d it.
In 2022 I co-founded Makenzie House. By the time I stepped fully into the operator seat, I got to do all three things I'd been trying to do my whole career — find the gaps, fix them, and stay until they stuck. Hiring infrastructure. KPI dashboards. Process maps. Automations. Leadership cadence.
In one twelve-month stretch we 11×'d revenue — and I did it without working more hours, because the systems were doing the work the human used to do. The team grew. Margins held. I got a vacation. The business survived a quarter where I wasn't running it day-to-day.
That's when I knew the lens had finished translating. Auditor to operator. Find it, fix it, stay until it sticks — but on the inside this time, with skin in the game, owning the outcome.
CHAPTER 05 · now
Now I bring it to two clients at a time.
I take two outside clients at a time, six to twelve weeks per engagement, measurable deliverables. The depth is the deliverable. Most fractional COOs run twelve clients at once — I don't, because the founders I work with don't need twelve weekly check-ins. They need one operator who actually finds, fixes, and stays.
Every engagement runs through the same six-step lens I've been refining since 2015: map the current state, identify what to delegate, what to eliminate, what to automate, what to standardize, and what's a risk that needs mitigated. Audit-trained. Operator-built. Risk-aware.
If your business has hit a ceiling that feels like you — that's not a failure of effort. That's a system that hasn't been built yet. Let's build it.
— 04 / The translation
What changed when I crossed the line.
The audit lens still works. But the seat changed — and so did what I'm allowed to do with what I find.
PAST LIFE
The Auditor diagnoses.
Walks in, reads the papers, asks the questions, finds the gap. Writes the report. Sends it up the chain. Walks out. The fix is somebody else's problem.
External lens · external authority
Findings, risks, control weaknesses
Recommendation — not implementation
Engagement ends at the report
⟶
NOW
The Operator fixes.
Same audit lens. Different seat. I find the gap, then I build the system, then I stay through adoption — until it runs without me. Owning the outcome instead of the report.
Inside seat · skin in the game
Process maps, SOPs, dashboards, automations
Implementation alongside the team — not in a vacuum
Engagement ends when the system sticks
— 05 / The trail
The credentials, in chronological order.
Receipts, plainly stated.
'10 — '12
KPMG · External AuditorBanking (Synovus Bank), Fortune 100 retail (The Home Depot), professional sports (Atlanta Braves), oil & gas. Big-four trained. Industry-agnostic exposure from day one.
Atlanta, GA
→
'12 — '15
Delta Air Lines · Internal Audit & Risk ManagementPart of the founding internal-audit team — Delta's first. 25 international airports. 17% reduction in fines. 11% improvement in cargo load time. Stakes measured in FAA violations.
Delta HQ
→
'15 — '19
Sales & Marketing LeadershipScaled and trained a 6,000-person distributed team across multiple countries. Where the operator and the automator were born — ConvertKit, MailChimp, Zapier, duplicatable onboarding, full customer-journey systems.
Distributed
→
'19 — now
Founder · F28 Agency / F28 Co.Started as process optimization. Grew through merger into branding, marketing, process & recruiting. 60+ process maps for 60+ clients. Built and known for vetted offshore talent teams.
F28
→
'22 — now
Co-founder & Owner-Operator · Makenzie HouseBuilt the hiring infrastructure, dashboards, automations, leadership cadence. 11×'d revenue in one twelve-month stretch.
Makenzie House
→
ongoing
Speaker & Workshop LeadLean Six Sigma. Stages, rooms, and cafes — large and small. Largest live audience to date: a 20,000-seat arena in Tampa.
Multiple stages
→
— 06 / Industries
Industry-agnostic by design.
The audit lens travels because the gaps founders run into are structural, not industry-specific. KPMG put me in front of nine industries before I turned thirty. F28 added another six. Operations is operations.
Banking & Financial Services
Fortune 100 Retail
Professional Sports
Aviation & Logistics
Sales & Marketing
Wedding & Events
Professional Services
E-commerce
Agencies & Consulting
Realty & Brokerages
Energy & Utilities
+ yours next.
— 07 / Receipts
Numbers that moved because the system did.
Outcomes from engagements where I owned the build through to adoption.
11×
Revenue growth on a co-founded company in twelve months.
60+
Process maps designed and optimized for 60+ clients.
14hr
Average weekly hours returned to founders post-engagement.
30%
Average operating expense reduction across optimization engagements.
17%
Reduction in fines · Delta Air Lines, 25 international airports.
11%
Improvement in cargo load time · Delta operational audit.
25
International airports under multi-year audit engagements.
20k
Largest live audience to date · arena keynote, Tampa.
— Off the clock
— 08 / Personal
Built the system. Took back the time.
I do this work because I know what the other version costs. The version where the founder is the bottleneck. The version where the only person who can take a vacation is the one who isn't building anything.
Based in Atlanta. Married since 2017. CPA. Lean Six Sigma. Devoted to my faith, my family, and the founders I work with — usually in that order, on a good week.
The audit lens isn't going anywhere. But these days I use it to give people their lives back, not to write reports nobody implements.
— 09 / Speaking & Podcasting
Also on stage, behind the mic.
Seven signature talks. A decade of keynotes, workshops, and panels — from rooms of fifty to arenas of twenty thousand. Plus podcast features and original interviews.
If yours isn't here, ask it on the discovery call — it'll probably end up here next.
I'm not sure which package I need. How do I decide?
You don't have to. Start with a discovery call — or, if it's clearly a fit-question, a diagnostic. Right Butts in Right Seats surfaces people/role gaps. Automate the Admin surfaces automation opportunities. Either is fast and fixed-fee. From there we either move into a full Foundations / Optimization engagement, or you take the diagnostic deliverables and run with them yourself. Diagnostic fee credits toward a longer engagement if you start one within 30 days.
What industries do you work with?
Industry-agnostic. KPMG put me in front of Synovus Bank, The Home Depot, the Atlanta Braves, and Fortune 100 retail. Delta gave me aviation and operational risk. F28 has put me in service businesses, agencies, e-commerce, professional services, wedding/events, realty, and consulting firms. The audit lens travels because the gaps founders hit are structural — not industry-specific. If your business has humans, processes, and a P&L, the framework works.
Do I need to have my processes documented before we start?
No. That's literally what I do. Show up with whatever you have — or whatever you don't — and we build from there. I run strategic intake with founder, leadership, AND the team that's actually doing the work, then turn what I learn into your first real process maps. If you DO have documentation, we'll still validate it against what the team is actually doing day-to-day — because there's almost always a gap between the doc and the reality.
How do you work with offshore or distributed teams?
Easily — it's one of my specialties. I built and managed offshore teams at Delta, inside my own agency, and for clients. The recruiting arm of F28 grew specifically because clients kept asking who was on my team. The SOPs and systems I create are designed to work across time zones, languages, and cultures — with onboarding, async cadence, and review rhythms that don't depend on you being awake when your team is.
How fast can you start?
I take two outside clients at a time, so it depends on the calendar. Diagnostics typically start within two weeks of the discovery call. Full engagements (Foundations / Optimization / Visibility / Scale) start within four to six weeks, sometimes sooner. If timing is tight, we'll talk on the call.
What if I need ongoing help after the project?
Many clients move to a monthly retainer after the build for adoption support, KPI reviews, or quarterly process tune-ups. Others bring me back to recruit talent into the business or design AI employees for ongoing operational support. The goal of the original engagement is always to build a system that runs without me — retainer is a choice, not a requirement.
What's the engagement length and pricing?
Most engagements run 4–12 weeks. Diagnostics are fixed-fee ($1,500–$2,500). Full packages start at $3,000–$5,000/month depending on scope and team size. The depth is the deliverable. Most fractional COOs run twelve clients at once — I run two. You're not buying hours; you're buying a built-and-adopted system.
Are you remote, in-person, or both?
Both. Default is remote with weekly working sessions on video. For Foundations or Scale engagements I'll fly in for the strategic intake or a key working session if it makes the work better. Travel costs are passed through at cost — no markup.
Find it. Fix it.
— 08 / Work with me
Now you've met the guide.
The next step is yours. Pick the door that fits where you are right now — no pitch, no pressure.
