Fallon Scott.

I was trained to find what's broken.

I started at KPMG in 2010 as an external auditor, banking (Synovus Bank), Fortune 100 retail (The Home Depot), professional sports (Atlanta Braves), oil & gas. Two years of being placed in front of every kind of business. I learned to walk in cold, read the work papers, ask the questions, and find the place where the system was supposed to do the work but a human was doing it instead.

In 2012 I went in-house at Delta Air Lines, part of the founding team for their first-ever Internal Audit and Risk Management function. A billion-dollar company that had never had one. I ran multi-year engagements across 25 international airports, where the cost of getting it wrong was an FAA violation, a vendor lawsuit, or a fine measured in millions. We delivered a 17% reduction in fines and an 11% improvement in cargo load time.

It was the best training a future operator could ask for. But the frustrating part of audit was always the same: I could only diagnose. Find the gap, write the audit report, send it to the audit committee, walk away to the next engagement. The report was the job. Telling them how to solve it was inside the report. Actually solving it was somebody else's job.And most of the time, nothing had changed.

This is where the operator and the automator were born.

In 2015 I left corporate audit and stepped into sales and marketing leadership, scaling and training a 6,000-person distributed team across multiple countries. The audit lens came with me, but the work changed completely. I wasn't writing reports. I was building a sales and marketing org that grew faster than any human could manage by hand.

That's where the operator AND the automator showed up at the same time. I had to figure out how to onboard ten new people in a week without ten phone calls. So I built a YouTube channel. I built duplicatable onboarding sequences. I built nurture campaigns in ConvertKit and MailChimp. I learned Zapier because admin was eating my Saturdays. Other leaders in the company started asking me to train their teams on how I was running mine.

Around that time, I met a brilliant marketing and automation strategist who eventually became my best friend. She came in to automate parts of my business so I could spend my time on sales, training, and travel. The lesson she taught me has shaped every engagement I've run since: automation belongs to the admin layer. Free the human from manual work, then let them do what only the human can do. That principle never left.

I built an agency. Then it became three.

In 2019 I started F28 Agency as a process optimization shop, take the audit lens, point it at founders, build them maps and SOPs they can actually use. 60+ engagements streamlining workflows and connecting operations end to end, across the full customer journey, for service businesses, agencies, e-commerce, professional services, weddings/events, and consulting firms. The same five gaps show up in almost every founder-led business, regardless of industry.

But clients kept asking me one question I didn't expect: "Who's on your team, can you find me people like that?" I'd built a vetted network of overseas talent (VAs, OBMs, designers, devs, project managers, mostly Philippines and offshore) almost as a side effect of running my own agency. So we spun up a recruiting arm.

Then I eventually merged my agency with that brilliant marketing and automation strategist from Chapter 2. Suddenly F28 was branding, marketing, process optimization, AND recruiting under one roof. A full-service operations partner for founder-led businesses. Today F28 & Co. is a broader network of vetted experts. If you need help outside of operations, (branding, finance, business valuation, marketing, design, development, etc.) the consortium has it. Operations is the pillar I personally lead.

Then I co-founded a company and 11×'d it in 12 months.

In 2022 I co-founded The Makenzie House. By the time I stepped fully into the operator seat, I got to do all three things I'd been trying to do my whole career: find the gaps, fix them, and stay until they stuck. Hiring infrastructure. KPI dashboards. Process maps. Automations. Leadership cadence.

In one twelve-month stretch we 11×'d revenue, while I managed the physical venue in Texas from Atlanta. That's when I knew the lens had finished translating. Auditor to operator. Find it, fix it, stay until it sticks, but on the inside this time, with skin in the game, owning the outcome.

Now I bring it to founders who are done being the bottleneck.

Larger engagements run six to twelve weeks each, with measurable deliverables. The depth is the deliverable. Founders and ops leaders don't need a consultant skimming the surface of a dozen accounts. They need one operator who can simplify, streamline, and connect how the business actually runs, then stay until it clicks with the team and the organization.

Every engagement runs through the same 6-step optimization framework I've been refining since 2015: Evaluate. Eliminate. Consolidate. Delegate. Automate. Mitigate. Audit-trained. Operator-built. Risk-aware.

If your business has hit a ceiling that feels like you, that's not a failure of effort. That's a system that hasn't been built yet. Let's build it.